International marketing guru Martin Lindstrom reveals what the world's most successful branding companies do differently from their competitors - integrating touch, taste, smell, sight, and sound - with startling results.

Drawing on fascinating examples, Lindstrom shows how to appeal to all the five senses, not simply sight and sound. He describes brands who are already doing this such as Singapore Airlines, Mercedes and Nokia. The book is based on the largest study ever conducted on how brands can appeal to the five senses. International market research company Millward Brown led this survey, conducting focus groups in more than 12 countries.

Here's a summary of the chapter headings:

Foreword by Philip Kotler 1 A Cottage Industry Turns Professional 2 Some Companies Are Doing It Right 3 Smash Your Brand 4 From 2-D to 5-D Branding 5 Stimulate, Enhance, and Bond: Crafting a Sensory Brand 6 Measuring Senses 7 Brand Religion: Lessons Learned 8 Branding: A Holistic View

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Praise for 'BRAND sense'…

BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brand. Andre Lacroix, CEO and Chairman, Euro Disney Compelling... should be read by everyone involved in developing or improving a brand. Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University Martin Lindstrom, one of branding's most original thinkers... His book provides data and insights that will surprise even the most savvy brand watcher. Robert A Eckert, CEO and Chairman, Mattel Inc.