The story of the ad campaign that increased the sale of Absolut vodka by 14,900% over 15 years. For ad junkies who want all the details, Richard Lewis of TBWA/Chiat Day includes almost 500 Absolut ads, along with commentary on how each ad was created and chosen. For example, "Absolut Clarity", which has a magnifying glass over the words "Country of Sweden", used to emphasize that unlike most imported vodkas Absolut was not made in Russia.

Here's a summary of the chapter headings:

Absolut Introduction 1 Absolut Beginning 2 Absolut Product 3 Absolut Objects 4 Absolut Cities 5 Absolut Art 6 Absolut Holidays 7 Absolut Fashion 8 Absolut Themed Art 9 Absolut Flavors 10 Absolut Spectaculars 11 Absolut Eurocities 12 Absolut Film & Literature 13 Absolut Tailor-Made 14 Absolut Topicality 15 Absolut Rejects Absolut Credits and Permissions

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The book introduces the history and origin of the brand, the background to the campaign and offers insight into the client/agency relationship. But mostly it's a celebration of the advertising. An Absolut-ly unabashed commercial salute to one brand of vodka that has helped define the shape of creative magazine advertising.