Following the success of Brand Failures, bestselling author Matt Haig looks at 100 winning brands. He gets under the skin of the world's top 100 brands to discover what makes them such hits.

Entertaining and lively, the book has comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners and offers an enjoyable and thought-provoking read.

Some of the brands covered are:

Durex: The safe brand, Colgate: The total brand, Harry Potter: The story brand, Cosmopolitan: The revolutionary brand, Nike: The sports brand, Heineken: The export brand, Burberry: The heritage brand, David Beckham: The icon brand, Caterpillar: The rugged brand, Guinness: The timeless brand, Muji: The minimal brand, Calvin Klein: The sex brand.

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Sample the book, with two free chapters

Click here to launch chapter one
(pdf format, 28 pages, 192KB)
Brand success stories in chapter one include:
Adidas, Sony, Hoover, Xerox, American Express, L'Oreal, Durex, Mercedes-Benz, Nescafe and Toyota.

Click here to launch chapter two
(pdf format, 21 pages, 170KB)
Brand success stories in chapter two include:
Heinz, Kellogg's, Colgate, Ford, Goodyear, Gillette, Kleenex, and Wrigley.

Praise for Brand Royalty…

"Matt Haig's pen portraits of the world's 100 elite brands are well researched, pithy and insightful. Brand Royalty is an essential who's who for anyone seeking to do business with the best managed brands, or anyone who wants to compete with them."
Terry Hunt, Chairman, EHS Brann