This book is a valuable source of advice for anyone considering a career in advertising, media, or marketing communications. I know from my own experience of working with students, and advising them on career options, that there is a need for just this kind of book. It helps to bridge the 'information gap' for anyone on the outside of the industry, looking in.

This is not just a 'how to' book. It is a 'should you' book as well, which is one of the things I like most about it. Anyone reading the book will get a better understanding of whether a career in this hectic, demanding and out-of-the-ordinary industry is right for them.

The book looks at the business of advertising and each main career option, and provides help in everything from writing CVs to the type of courses that might be suitable.

Here's the full list of chapter headings:

Getting started Getting in The business of advertising Account management The creative team - copywriting & art direction Advertising media - planning & buying Marketing communications - direct marketing, public relations, sales promotion Creative services Selling yourself - how to get the job you want Graduate training and interviews The right course for you Ask the students The value of work experience Getting their foot in the door Directory

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Praise for How To Get Into Advertising…

I recommend this book to anyone who wants to work in this dynamic, fast-moving, stressful but rewarding business. Andrew Canter, Head of Broadcasting, The Media Planning Group This is a truly excellent book for all those wanting to get into advertising. A must-read. Chris Still, Chairman, Chris Still & Partners I've read lots of how-to books on advertising, but this one stands head and shoulders above the rest. It's the inside track. Maureen Purbrook, Advertising Copywriter We're recommending it to graduates looking for jobs. Corinne Fahn, Assistant Head of Personnel, Saatchi & Saatchi