This book provides a financial perspective on the value of brands, and is written in conjunction with the UK Society of Investment Professionals (UKSIP). If you've never explored brands from this perspective, the book offers an easy-to-read introduction.

The authors show a good understanding of brands from a consumer perspective as well as a financial perspective, and this combination is really the strength of the book. They successfully make a link between the role of brands, the impact on consumer behavior, and how this carries through into financial value for the business.

As the back cover says, and correctly so: 'This is a clear and informative look at the importance of brands to corporations and their investors.'

Introduction The Role of Brands in Business The importance of intangibles Brands as relationship assets Brand creation and communication Product, service and corporate brands Issues in branding Click on item to purchase at Amazon Accounting for Intangible Assets History and development The accounting debate Current accounting and reporting requirements Summary of UK accounting requirements Valuation of intangible assets Internet Branding What is meant by an internet brand? Establishing and maintaining an internet brand Conclusion

The book is full of cases, surveys findings, and expert opinion. The result is an authoritative book that is easy to read and an excellent introduction to the subject. Highly recommended as a first book on the financial value of brands.