This classic work is back - and better than ever. One-by-one it tackles the 'blocks' to creativity. With illustrations, anecdotes, and puzzles. it will help you unlock your natural skills and give you the opportunity to think in new ways - expanding your ability to deal with problems and opportunities alike.

Learn how to:

• Overcome the ten biggest mental blocks
   - and unleash the full potential of your mind

• Use the four roles of the creative process
   - to generate and implement new ideas

• Exploit the power of play and 'playing the fool'
   as ways of finding the 'second right answer'

• Treat mistakes as stepping-stones on the path to success

The table of contents reads: Preface A Whack on the Side of the Head The Right Answer That's Not Logical Follow The Rules Be Practical Play Is Frivolous That's Not My Area Avoid Ambiguity Don't Be Foolish To Err Is Wrong I'm Not Creative A Whack on the Other Side of the Head

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An endless source of inspiration, this is a book that we have reached for many times over the years and it comes highly recommended.

Very refreshing… a book about how to get through life.
Richard Bolles, author of 'What Color Is Your Parachute?'

This book is great.
Alan Kay, Apple Computers

A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life.
James Adams, Professor of Engineering, Stanford University
(and author of 'Conceptual Blockbusting').