Dip into our 'Light Relief'. There's marketing and brand management humor, as well as interesting little snippets and anecdotes. It's quick, it's fun, and sometimes it's even educational!

Absolut vodka: Absolute sensation
Viewers of the enormously successful US show 'Sex and the City' will already be familiar with this ad. Featured as part of the story line, it reflects the iconic Absolut Vodka advertising campaign.
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Chanel No.5:
The ultimate celebrity endorsement
Chanel No.5 is the best known perfume in the world. The first fragrance from Parisian couturier Gabrielle "Coco" Chanel, it was launched in May 1921....
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The Nike Swoosh
The Nike Swoosh is one of the most recognized symbols in the world. Find out how it all started and how much it cost.
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A new form of country club membership
Competition for the leisure dollars of the rich and famous has always been intense. Take a look at this first-of-its-kind 'country-club' membership, which gives a whole new meaning to the phrase.
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Brand it like Beckham
His magic touch has helped to sell millions of pairs of adidas Predator football boots. And Beckham is fast becoming a global brand that transcends football. Take a look at his logo…
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The mosquito-repellent mobile phone
Looking for an edge over your competitors? Want to find new applications for an old product? Take inspiration from South Korea's SK Telecom Company… you'll be amazed!
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Burma-Shave roadside signs:
Capturing American drivers' imagination
In 1925 Allan Odell suggested to his father that they use small roadside signs to promote their Burma-Shave product, one of the first-ever 'brushless shaving creams' in the US. Allan bought second-hand boards, painted them red and placed four consecutive boards down the highway, each with a line of verse, always ending with a final Burma-Shave sign.
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A new form of 'streaming' media
There are all sorts of terrible puns we could use to describe this 'Light Relief'. It's an unusual way to reach the target audience, at the right time, with the right message…
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Guerilla marketing in the fast-food wars
Guerilla marketing can be hard to define, but when you see a good example, it all becomes clear. Take a look…
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More alternative media:
Walking billboard advertising
More alternative media - walking billboards! Take a look…
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A fantastic example of alternative media
A fantastic example of effective use of alternative media in brand management - it has impact, it's amusing, and it's relevant too.
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Coca-Cola and Father Christmas
In 1931 Coca-Cola created an image of Father Christmas in red and white for a Christmas advertising campaign. The rest is history.
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Capturing passers-by with
imaginative outdoor advertising
In 'low-interest' categories, one of the greatest challenges is to create drama and excitement around the brand. See how Heinz achieved just that with some innovative outdoor advertising.
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Brand-naming: Even Coke can get it wrong
Brand-naming is a critical aspect of brand management. Particularly in new and unfamiliar markets, it is an activity that is full of potential for disaster. Take a look at some of the awful mistakes that have been made.
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Samsung cell-phone advertisement:
What a great advertising idea!
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Spot the 'arrow' in the FedEx logo. Great design or accident?
Do you know the secret of the FedEx logo?
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The Coke wars
A new twist on the coke wars. One of our registered users sent us this one, it raised a smile and so we thought it was worth passing on.
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God speaks
This one we've titled 'Even God Uses Outdoor'.
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Driving your brand through your retail outlet
For those of us with retail outlets we should ask ourselves the question: 'How do we make the most of our retail outlet as a channel for the brand, delivering our brand in a refreshing and entertaining way?'. Take a look at this and see what you think…
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Marketing explained
You go to a party and you see an attractive girl across the room. You go up to her and say "Hi! I'm great in bed, how about it?" That's Direct Marketing.
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Managing Your Total Brand: More than just a good giggle
All these 'Light Relief' articles are good for a giggle, and sometimes they're even educational too. The best articles illustrate creative techniques that - if used properly - can help to build strong brands. If you want to learn how to harness creative ideas to strengthen your own brand, as part of a structured brand management process, you need our brand management Manual.
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