Chanel No 5

Light Relief
Chanel No.5 The ultimate celebrity endorsement

Chanel No.5 is the best known perfume in the world. The first fragrance from Parisian couturier Gabrielle "Coco" Chanel, it was launched in May 1921...

... the brand really took off over 30 years later, and the endorsement that sent sales soaring didn't cost Chanel a cent:

Chanel No 5

"What do I wear in bed? Why, Chanel No.5, of course."

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