How do you get a fair share of the leisure
dollars of the world's rich and famous? It's
an important question for any country that
has tourism as a major industry.
And now, Thailand is offering the ultimate
in country-club membership
Thailand Elite is the world's first 'country'
country-club membership, an exclusive offer
to the world's rich and famous. For a lifetime
membership fee of 1 million baht (about US$25,000),
the Individual Elite Card provides a range
of benefits:
|
Personal
assistance during the process of entering
and departing Thailand |
|
Exemption
from Thai entry visa requirements |
|
Privilege
Lanes at immigration, inbound and outbound |
Plus a wide variety of special privileges at
entertainment, sporting, and health facilities
throughout Thailand.
Here's
an extract from one of their recent advertisements:
| |
Elite
members hold the keys to the very best
of an entire kingdom in their hands. First
in the world of its kind, Thailand EliteTM is a privileged membership, initiated
by the Government of Thailand, the Tourism
Authority of Thailand, and the local leisure
industry and is available now. It's about
being an honoured guest in the Kingdom... |
Hmm
marketing a country as a country-club? We
find it a little bizarre to say the least.
But it's inspired thinking, and who knows,
it might just catch on!