Light Relief
Guerilla marketing in the fast-food wars

This example is from Europe. First you start with an advertising campaign, making creative use of the competitor's identity, along with the line 'It just tastes better'…

Then you use outdoor media…

And ideally you would explore the endless opportunities to spin off events and 'street' activities to take the message into the community.

A good example of guerilla marketing used to attack a market leader.