Brand management and branding

 
Light Relief
More alternative media: Walking billboard advertising

UK marketing company Cunning Stunts is renting the foreheads of university students as advertising space to create walking billboard advertising.

Cunning Stunts is paying students US$6.85 an hour, so long as they are out and about for at least three hours each day. Fancy advertising 'CNX', the latest TV channel for the 'wired up fired up generation'? No problem. Vegetable dye transfers attach the brand or product message, and off goes your walking billboard!

Billboard advertising


Click to see another great example of billboard advertising.


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