Brand management and branding

 
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Spot the 'arrow' in the FedEx logo.
Great design or accident?

Fedex Logo

Have you spotted the solid white arrow in the FedEx logo? (Were we the only ones who hadn't noticed?!). Take a look between the 'E' and the 'x'. Was it great design (we think so) or accident (maybe both!!)?

Only the designer and perhaps FedEx themselves know the truth.

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