Job Ads Matter Too

Did You Know?
Job ads matter too

You probably don't pay too much attention to your company's job ads. They're nothing to do with marketing, right? Well, we're sorry to add to your workload, but job ads matter too.

Here's why…

1.	Every point of contact with the public is an opportunity to build the brand. (It's not just recruitment advertising. It's advertising too!)

And most important…

2.	Recruiting people with the right character (as well as skills and experience) is an important part of building the internal culture that will support your brand.
3.	To attract the best people your job ad needs to be distinctive and motivating (just like your brand).

Take a look at how Virgin Atlantic advertise for staff. Their ad works much harder that a traditional 'classified' job vacancy:

Meneehans
Goddess of good fortune
and full bellies

Our Cabin Crew are the gods of celestial service…

Ask yourself:
Is our recruitment advertising working hard enough?

Does it:

•	Communicate our brand to the general public?
•	Attract the kind of people we need, to build an internal culture that will support the brand?

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